The Role of Social Media in Marketing Dean Garth Saloner Introduction to Panel on the Role of Social Media in Marketing Robert Scoble How Ideas Spread Loic LeMeur The Corporate Social Networking Manfesto The Power of Social Technology Student Presentations My Haiti Story Piazzza Heard Great Things New Graduate Network HP Sustainability Engineering Virality Bootcamp Overview: Julio Vasconcellos Left Brain Approach to Virality Jeff Clavier, Mark Hendrickson, Ben Katz Right Brain Approach to Virality: Matt Wyndowe, Ed Baker, Dave McClure Back to PoST Course Materials