Paul D. Converse Award, 2024
Established in 1946, this prestigious award is awarded to our top scholars who have made outstanding contributions to behavioral science and significantly advanced the theory and science of marketing.

Nobel Nomination Panel for the Sveriges Riksbank Prize in Economic Sciences, 2019–present

General Atlantic Chair, 2005–present

Coulter Family Fellow, 2020–2021

MBA Professor of the Year, Poets & Quants, 2019–2020

Distinguished Scientific Achievement Award, Society for Consumer Psychology, 2014

Ormond Family Faculty Fellow, 2013

Robert K. Jaedicke Silver Apple Award, 2011

Winnick Family Faculty Fellow, 2011

Ferber Award Journal of Consumer Research for “The Time versus Money Effect” Hon. Mention, 2010

Best Paper AwardJournal of Consumer Research for “When Good Brands Do Bad”, 2007

Best Paper Award – Stanley Reiter for “Bringing the Frame into Focus”, 2007

Thomas W. Tusher Chair of Global Business, 2006–2007

Best Paper AwardJournal of Consumer Research, “Can Mixed Emotions Peacefully Co-Exist?”, 2005

Outstanding Reviewer Award, Journal of Consumer Research, 2004

A. Michael Spence Faculty Scholar, 2003–04

Early Career Award for Outstanding Research, Society of Consumer Psychology, 2003

Outstanding Reviewer Award, Journal of Consumer Research, 2003

Outstanding Reviewer Award, Journal of Consumer Research, 2002

Fletcher Jones Faculty Research Scholar, 2000-2001

Distinguished Teaching Award, Stanford Graduate School of Business, 2000

Marketing Science Institute Grant, 2000

Citibank Best Teacher Award, UCLA, 1999

CIBER International Research Grant, 1996–1999

UCLA Academic Senate Grant, 1995–1999

George Robbins Best Teacher Award, UCLA, 1998

Hong Kong Science International Research Grant, 1997–1998

AMA Dissertation Award (Finalist), 1996

Merit Fellowship, Jaedicke Scholar, Stanford Graduate School of Business, 1993–1994

Psi Chi National Honorary Society in Psychology, 1989

  • MBA Professor of the Year, Poets & Quants, 2019-2020
  • Distinguished Scientific Achievement Award, SCP 2014
  • Ormond Family Faculty Fellow, 2012-2013
  • Nautilus Silver Award for Dragonfly Effect, 2011
  • Robert K. Jaedicke Silver Apple Award, 2011
  • General Atlantic Chair 2005 – present
  • A. Michael Spence Faculty Scholar, 2003-2004
  • Society of Consumer Psychology Early Career Award for Outstanding Research, 2003
  • Journal of Consumer Research Outstanding Reviewer Award, 2002, 2003
  • Fletcher Jones Faculty Research Scholar (Stanford), 2000-2001
  • Distinguished Teaching Award (school-wide award, Stanford), 2000
  • Marketing Science Institute Grant, 2000
  • Citibank Best Teacher Award (school-wide award, UCLA), 1999
  • George Robbins Best Teacher Award (UCLA), 1998
  • Hong Kong Science International Research Grant, 1997-1998
  • CIBER International Research Grant, 1996-1999
  • UCLA Academic Senate Grant, 1995-1999
  • A.M.A. Dissertation Award, 1996 (Finalist)
  • Stanford University, GSB, 1993-1994: Merit Fellowship, Jaedicke Scholar, Psi Chi National Honorary Society in Psychology, 1989