• MBA Professor of the Year, Poets & Quants, 2019-2020
  • Distinguished Scientific Achievement Award, SCP 2014
  • Ormond Family Faculty Fellow, 2012-2013
  • Nautilus Silver Award for Dragonfly Effect, 2011
  • Robert K. Jaedicke Silver Apple Award, 2011
  • General Atlantic Chair 2005 – present
  • A. Michael Spence Faculty Scholar, 2003-2004
  • Society of Consumer Psychology Early Career Award for Outstanding Research, 2003
  • Journal of Consumer Research Outstanding Reviewer Award, 2002, 2003
  • Fletcher Jones Faculty Research Scholar (Stanford), 2000-2001
  • Distinguished Teaching Award (school-wide award, Stanford), 2000
  • Marketing Science Institute Grant, 2000
  • Citibank Best Teacher Award (school-wide award, UCLA), 1999
  • George Robbins Best Teacher Award (UCLA), 1998
  • Hong Kong Science International Research Grant, 1997-1998
  • CIBER International Research Grant, 1996-1999
  • UCLA Academic Senate Grant, 1995-1999
  • A.M.A. Dissertation Award, 1996 (Finalist)
  • Stanford University, GSB, 1993-1994: Merit Fellowship, Jaedicke Scholar, Psi Chi National Honorary Society in Psychology, 1989