- MBA Professor of the Year, Poets & Quants, 2019-2020
- Distinguished Scientific Achievement Award, SCP 2014
- Ormond Family Faculty Fellow, 2012-2013
- Nautilus Silver Award for Dragonfly Effect, 2011
- Robert K. Jaedicke Silver Apple Award, 2011
- General Atlantic Chair 2005 – present
- A. Michael Spence Faculty Scholar, 2003-2004
- Society of Consumer Psychology Early Career Award for Outstanding Research, 2003
- Journal of Consumer Research Outstanding Reviewer Award, 2002, 2003
- Fletcher Jones Faculty Research Scholar (Stanford), 2000-2001
- Distinguished Teaching Award (school-wide award, Stanford), 2000
- Marketing Science Institute Grant, 2000
- Citibank Best Teacher Award (school-wide award, UCLA), 1999
- George Robbins Best Teacher Award (UCLA), 1998
- Hong Kong Science International Research Grant, 1997-1998
- CIBER International Research Grant, 1996-1999
- UCLA Academic Senate Grant, 1995-1999
- A.M.A. Dissertation Award, 1996 (Finalist)
- Stanford University, GSB, 1993-1994: Merit Fellowship, Jaedicke Scholar, Psi Chi National Honorary Society in Psychology, 1989