Course Materials
- Syllabus
- Power of Social Technology Refresher
- Kiva and The Power of Stories
- Nike WE: Design Meets Social Good
- Alex’s Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time
- Bonobos: Customer Intimacy Through Community Development
- Coca-Cola: Dispensing Happiness
- Amplifying Perceptions: How JetBlue Uses Twitter to Drive Engagement and Satisfaction
- Deals @dellout: How Dell Clears Inventory Through Twitter
- The Pepsi Refresh Project
- eBay: From Green to Gold
- Obama and the Power of Social Media
- Using Social Media to Save Lives
Course Videos
Project Inspiration
- One Click, One Life
Great example of a story told concisely, with a clear call to action - Float
New service video, demonstrates problem and new brand solution - Embrace
Viral video for Embrace starts at 1:10