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Jennifer Aaker

General Atlantic Professor, Stanford Graduate School of Business

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In the News

  • ‘Dilbert’ Is Canceled but Cubicle Comedians Thrive, on TikTok The New York Times | March 2023
  • Lessons on humor from AI, Sally Ride and more NPR | March 2023
  • Time Is Zooming By. Four Ways You Can Slow It Down Wall Street Journal | February 2023
  • When Everything Is Heavy, a Touch of Humor Can Help New York Times | November 2022
  • Why good humor makes for good business NPR | June 2022 
  • Somebody Tell a Joke McKinsey | May 2021
  • Humor Us Hidden Brain | April 2021
  • We Start Losing Our Sense of Humor at 23 – And It Could Wreck Your Career New York Post | March 2021
  • How to Laugh at Work The New York Times | March 2021
  • The Power of Humor NPR’s Planet Money | February 2021
  • Two Middle Managers Walk Into A Bar… Forbes | February 2021
  • The New Management Superpower is Humor. Seriously? Forbes | February 2021
  • How to Be a Better Boss According to a Pair of Stanford Biz School Professors Inc | February 2021
  • How to Be Funny at Work Harvard Business Review | February 2021
  • How to Be Humorous—Not Offensive—at Work The Wall Street Journal | February 2021
  • Laughing, Like Exercising, Meditating & Having Sex … at the Same Time Good Morning America | January 2021
  • Humor Is Such an Important Leadership Trait We Teach It at Stanford Business School Fast Company | January 2021
  • This Is Not a Joke: The Cost of Being Humorless Stanford GSB Insight | January 2021
  • You’ve Got to Laugh: Why a Sense of Humor Helps in Dark Times The Guardian | October 2020
  • How to Avoid Losing Your Sense of Humor in the Workplace The Telegraph | October 2020
  • 5 Science-Backed Ways to Find Happiness Right Now Fast Company | October 2020
  • Work Triggers Our Sense of Humor Failure The Times | October 2020
  • Can Anyone Learn to Use Humor? The Times | September 2020
  • Redefining Success: Adopt the Journey Mindset to Move Forward Stanford GSB Insight | August 2019
  • MBA Professor of the Year Poets & Quants | January 2019
  • Why Funny Leaders Are Better Leaders According to 2 Stanford Professors Inc. | February 2018
  • Humor in the Workplace Gentry | September 2017
  • People Fall off a ‘Humor Cliff’ When They Start Working — and It Impacts Your Career More Than You’d Think Business Insider | July 2017
  • Science Has Found a Trick to Get the Most out of Positive Thinking Business Insider | July 2017
  • Humor is Serious Business GSB Insights | July 2017
  • In 2017, Pursue Meaning Instead of Happiness New York Magazine | December 2016
  • How to Find More Time New York Times | March 2015
  • Time is Money – When Goals Conflict RSM Discovery | February 2015
  • Two Easy Ways to Feel Like You Have More Time New York Magazine | February 2015
  • Why Time Sometimes Seems To Stand Still, And Why It’s So Good For Us The Huffington Post | February 2015
  • Why We Pay to Save Time GSB Insights | December 2014
  • The Psychological Comfort of Storytelling The Atlantic | November 2014
  • Not Everyone Wants to Be Happy Scientific American | October 2014
  • Stanford Psychologist Explores How Meaningfulness Cultivates Well-being Over Time Stanford Report | October 2014
  • Science of Storytelling: Why and How to Use It in Your Marketing The Guardian | August 2014
  • Concrete Acts of Kindness Boost Happiness Business Wire | July 2014
  • How to be Happy by Giving to Others Scientific American | July 2014
  • ‘Powerful’ People More Likely to Save Money Scienceworld Report | June 2014
  • The Meaning of Happiness Changes Over Your Lifetime The Huffington Post | June 2014
  • This Is the Feeling that Makes Saving Money Easier Business Insider | June 2014
  • Cultivating Happiness Often Misunderstood, Says Stanford Researcher Stanford Report | April 2014
  • Why Chasing Happiness May Leave you Feeling Unhappier Than Ever Forbes | April 2014
  • The Secret to a Successful Interview: Great Storytelling USNews | April 2014
  • Cultivating Happiness Often Misunderstood ScienceDaily | April 2014
  • Why Storytelling is Charity’s Best Weapon for Good Desert News | March 2014
  • A Happy Life May Not Be a Meaningful Life Scientific American | February 2014
  • Stanford Research: The Meaningful Life Is a Road Worth Traveling Stanford Report | January 2014
  • Make Time for Awe The Atlantic | December 2013
  • Millennial Searchers The New York Times | November 2013
  • Secrets of Happiness The Huffington Post | October 2013
  • Seven Deadly Sins: Why Do Company Stories Come Across as Dry and Flat? Economic Times | October 2013
  • A Save-the-World Field Trip for Millionaire Tech Moguls The New York Times | August 2013
  • How Happiness Changes With Age The Atlantic | May 2013
  • Experiencing Awe Can Improve Your Life Satisfaction Lifehacker | February 2013
  • Secrets of America’s Happiest Companies Fast Company | January 2013
  • There Is More To Life Than Being Happy The Atlantic | January 2013
  • How To Spend Time In Ways That Make You Happy Business Insider | November 2012
  • You May Have To Choose Between A Happy Life And A Meaningful Life Business Insider | November 2012
  • The Experience of Awe Can Slow Down Perceived Time in People’s Lives The Washington Times | October 2012
  • How to Make Time Expand Boston Globe | September 2012
  • Not All Happiness Is the Same The Huffington Post | July 2012
  • Being in Awe Can Expand Time and Enhance Well-being ScienceDaily | July 2012
  • Moments of Awe Affect Our Perception of Time BusinessWire | July 2012
  • Making Time Stand Still. Awesome. The Huffington Post | January 2012
  • The Dragonfly Effect Stanford Social Innovation Review | Winter 2011
  • Harnessing Social Media to Make a Difference Forbes India | July 2011
  • If Money Doesn’t Make You Happy, Consider Time Forbes India | June 2011
  • What It Means To Be Happy Changes As Employees Age Fast Company | April 2011
  • 7 Deadly Sins of Business Storytelling OPEN Forum | February 2011
  • The Corporate Pursuit of Happiness Fast Company | February 2011
  • The Power of Storytelling: What Nonprofits Can Teach the Private Sector About Social Media McKinsey Quarterly | Feb 2011
  • Why The Revolution Has Been Tweeted: The Dragonfly Effect Forbes | February 2011
  • Social Media for Social Change: Stanford Professor Uses Facebook, Twitter and Personal Stories to Promote Bone Marrow Donations Stanford Report | December 2010
  • Small Change: Why the Revolution Will Not Be Tweeted The New Yorker | October 2010
  • Malcolm Gladwell: Twitter, Facebook, and Social Activism The New Yorker | October 2010
  • Do Stereotypes Drive Consumer Purchases from for-Profit or Nonprofit Organizations? ScienceDaily | February 2010
  • 20 Inspiring Women To Follow On Twitter Forbes | February 2010
  • Something for the Weekend Financial Times | February 2010
  • An Almanac of Internet Emotion Scientific American | January 2010
  • Time Vs. Money Which Rules Buying Decisions? Forbes | September 2009
  • Marketing Lessons from the Lemonade Stand Inc. | April 2009
  • Why to Tie Marketing to Time, Not Money Wall Street Journal | March 2009
  • Care to Know the Motivation Behind That Gift, Love? The Washington Post | February 2008
  • When We Cook Up a Memory, Experience Is Just One Ingredient The Washington Post | May 2008
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