Creating a Beautiful Life
Aaker, Marketing Letters (Forthcoming)| 2024
Financial Resources Impact the Relationship between Meaning and Happiness
Catapano, Mogilner, Aaker, and Quoidbach, Emotion | 2022
Making Time Matter: A Review of Research on Time and Meaning
Rudd, Catapano and Aaker, JCP | 2019
It’s the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment
Huang and Aaker, JPSP | 2019
It’s Not Going to Be That Fun: Negative Experiences Can Add Meaning to Life
Vohs, Aaker and Catapano, COP | 2019
Rethinking Time: Implications for Well-Being
Mogilner, Hershfield and Aaker, CPR | 2018
Cultivating Optimism: How to Frame Your Future during a Health Challenge
Briley, Rudd and Aaker, JCR | 2017
What Are Your Signature Stories?
Aaker and Aaker, CMR | 2016
Pressed for Time: Goal Conflict Shapes Time
Etkin, Evangelidis, and Aaker, JMR | 2015
Meaningful Choice
Aaker, JCR | 2014
Getting the Most Out of Giving
Rudd, Aaker, and Norton, JESP | 2014
Money in the Bank: Feeling Powerful Increases Saving
Garbinsky, Klesse and Aaker, JCR | 2014
Key Differences between a Happy Life and a Meaningful Life
Baumeister et al, JPP | 2013
Awe Expands People’s Perception of Time and Enhances Well-Being
Rudd, Vohs, and Aaker, PS | 2013
How Happiness Affects Choice
Mogilner, Aaker and Kamvar, JCR | 2012
Cultivating Admiration in Brands
Aaker, Garbinsky, and Vohs, JCP | 2012
If Money Doesn’t Make You Happy, Consider Time
Aaker, Rudd, and Mogilner, JCP | 2011
The Shifting Meaning of Happiness
Mogilner, Kamvar and Aaker, SPPS | 2010
Non-Profits Are Seen as Warm and For-Profits as Competent
Aaker, Vohs and Mogilner, JCR | 2010
The Time versus Money Effect
Mogilner and Aaker, JCR | 2009
Why Do People Give? The Role of Identity in Giving
Aaker and Akutsu, JCP | 2009
Recalling Mixed Emotions
Aaker, Drolet, and Griffin, JCR | 2008
The Happiness of Giving: The Time-Ask Effect
Liu and Aaker, JCR | 2008
Time Will Tell
Mogilner, Aaker and Pennington, JCR | 2008
Getting Emotional about Health
Agrawal, Menon and Aaker, JMR | 2007
Do You Look to the Future or Focus on Today?
Liu and Aaker, OBHDP | 2007
Delineating Culture
Aaker, JCP | 2006
Bridging the Culture Chasm
Briley and Aaker, JPP&M | 2006
Understanding Regulatory Fit
Aaker and Lee, JMR | 2006
When Does Culture Matter?
Briley and Aaker, JMR | 2006
Two Roads to Updating Brand Personality Impressions
Johar, Sengupta, and Aaker, JMR | 2005
When Good Brands Do Bad
Aaker, Fournier, and Brasel, JCR | 2004
Bringing the Frame Into Focus
Lee and Aaker, JPSP | 2004
Can Mixed Emotions Peacefully Co-Exist?
Williams and Aaker, JCR | 2002
Off Target? Changing Cognitive-Based Attitudes
Drolet and Aaker, JCP | 2002
Consumption Symbols as Carriers of Culture
Aaker, Benet-Martínez, and Garolera, JPSP | 2001
Culture-Dependent Assimilation and Differentiation of the Self
Aaker and Schmitt, JCCP | 2001
I Seek Pleasures, We Avoid Pains
Aaker and Lee, JCR | 2001
The Pleasures and Pains of Distinct Self-Construals
Lee, Aaker, and Gardner, JPSP | 2000
Accessibility or Diagnosticity?
Aaker, JCR | 2000
Nontarget Markets and Viewer Distinctiveness
Aaker, Brumbaugh, and Grier, JCP | 2000
Additivity versus Attenuation
Aaker and Sengupta, JCP | 2000
The Malleable Self: The Role of Self-Expression in Persuasion
Aaker, JMR | 1999
Empathy versus Pride: The Influence of Emotional Appeals across Cultures
Aaker and Williams, JCR | 1998
The Effect of Cultural Orientation on Persuasion
Aaker and Maheswaran, JCR | 1997
Dimensions of Brand Personality
Aaker, JMR | 1997
Research Mailing List
Books
The Dragonfly Effect
A book on the power of story
visit book site
Rethinking Purpose: Boldness, Humor, Love
A workbook to put the ideas above to work