Financial Resources Impact the Relationship between Meaning and Happiness 
Catapano, Mogilner, Aaker, and Quoidbach (2021), in Emotion

Making Time Matter: A Review of Research on Time and Meaning 
Rudd, Catapano and Aaker, JCP | 2019

It’s the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment
Huang and Aaker, JPSP | 2019

It’s Not Going to Be That Fun: Negative Experiences Can Add Meaning to Life
Vohs, Aaker and Catapano, COP | 2019

Rethinking Time: Implications for Well-Being 
Mogilner, Hershfield and Aaker, CPR | 2018

Cultivating Optimism: How to Frame Your Future during a Health Challenge 
Briley, Rudd and Aaker, JCR | 2017

What Are Your Signature Stories? 
Aaker and Aaker, CMR | 2016

Pressed for Time: Goal Conflict Shapes Time 
Etkin, Evangelidis, and Aaker, JMR | 2015

Meaningful Choice 
Aaker, JCR | 2014

Getting the Most Out of Giving 
Rudd, Aaker, and Norton, JESP | 2014

Money in the Bank: Feeling Powerful Increases Saving 
Garbinsky, Klesse and Aaker, JCR | 2014

Key Differences between a Happy Life and a Meaningful Life
Baumeister et al, JPP | 2013

Awe Expands People’s Perception of Time and Enhances Well-Being 
Rudd, Vohs, and Aaker, PS | 2013

How Happiness Affects Choice 
Mogilner, Aaker and Kamvar, JCR | 2012

Cultivating Admiration in Brands 
Aaker, Garbinsky, and Vohs, JCP | 2012

If Money Doesn’t Make You Happy, Consider Time 
Aaker, Rudd, and Mogilner, JCP | 2011

The Shifting Meaning of Happiness 
Mogilner, Kamvar and Aaker, SPPS | 2010

Non-Profits Are Seen as Warm and For-Profits as Competent 
Aaker, Vohs and Mogilner, JCR | 2010

The Time versus Money Effect
Mogilner and Aaker, JCR | 2009

Why Do People Give? The Role of Identity in Giving
Aaker and Akutsu, JCP | 2009

Recalling Mixed Emotions
Aaker, Drolet, and Griffin, JCR | 2008

The Happiness of Giving: The Time-Ask Effect
Liu and Aaker, JCR | 2008

Time Will Tell
Mogilner, Aaker and Pennington, JCR | 2008

Getting Emotional about Health
Agrawal, Menon and Aaker, JMR | 2007

Do You Look to the Future or Focus on Today?
Liu and Aaker, OBHDP | 2007

Delineating Culture
Aaker, JCP | 2006

Bridging the Culture Chasm
Briley and Aaker, JPP&M | 2006

Understanding Regulatory Fit
Aaker and Lee, JMR | 2006

When Does Culture Matter?
Briley and Aaker, JMR | 2006

Two Roads to Updating Brand Personality Impressions
Johar, Sengupta, and Aaker, JMR | 2005

When Good Brands Do Bad
Aaker, Fournier, and Brasel, JCR | 2004

Bringing the Frame Into Focus
Lee and Aaker, JPSP | 2004

Can Mixed Emotions Peacefully Co-Exist?
Williams and Aaker, JCR | 2002

Off Target? Changing Cognitive-Based Attitudes
Drolet and Aaker, JCP | 2002

Consumption Symbols as Carriers of Culture
Aaker, Benet-Martínez, and Garolera, JPSP | 2001

Culture-Dependent Assimilation and Differentiation of the Self
Aaker and Schmitt, JCCP | 2001

I Seek Pleasures, We Avoid Pains
Aaker and Lee, JCR | 2001

The Pleasures and Pains of Distinct Self-Construals
Lee, Aaker, and Gardner, JPSP | 2000

Accessibility or Diagnosticity?
Aaker, JCR | 2000

Nontarget Markets and Viewer Distinctiveness
Aaker, Brumbaugh, and Grier, JCP | 2000

Additivity versus Attenuation
Aaker and Sengupta, JCP | 2000

The Malleable Self: The Role of Self-Expression in Persuasion
Aaker, JMR | 1999

Empathy versus Pride: The Influence of Emotional Appeals across Cultures
Aaker and Williams, JCR | 1998

The Effect of Cultural Orientation on Persuasion
Aaker and Maheswaran, JCR | 1997

Dimensions of Brand Personality
Aaker, JMR | 1997

Research Mailing List: Please fill out the sign-up form if you’re interesting in receiving updates on Jennifer Aaker’s research.

Books

Humor
dragonfly effect

The Dragonfly Effect
A book on the power of story
visit book site

Boldness Humor

Rethinking Purpose: Boldness, Humor, Love

Power of Story Workbook

A workbook to put the ideas above to work