Scoot: Singapore Airlines’ Low-Cost Carrier Strategy
(with Jesper Sørensen, Debra Schifrin). Case No.SM321, 2021. https://www.gsb.stanford.edu/faculty-research/case-studies/scoot-singapore-airlines-low-cost-carrier-strategy
Coppersea: Growing a Craft Distillery
(with Jesper B. Sørensen, Jaclyn C. Foroughi). Case No.SM233, 2019. https://www.gsb.stanford.edu/faculty-research/case-studies/coppersea-growing-craft-distillery
Ed Rapp’s Affirmations
(with Debra Schifrin). Case No. L-34, February 2019. https://www.gsb.stanford.edu/faculty-research/case-studies/ed-rapps-affirmations
Coppersea: Emergence of the Microdistillery Movement
(with Davina Drabkin). Case No. SM233, 2014. https://www.gsb.stanford.edu/faculty-research/case-studies/coppersea-emergence-microdistillery-movement
Attune Foods: Challenging the Goliaths with Authenticity
(with Xavier Lederer). Case No. SM200, 2011. https://www.gsb.stanford.edu/faculty-research/case-studies/attune-foods-challenging-goliaths-authenticity
Illycaffè and Gruppo illy (A): Expanding Beyond Gourmet Coffee
(with Victoria Chang, David Hoyt, and Hayagreeva Rao). Case No. SM188A, 2010. https://www.gsb.stanford.edu/faculty-research/case-studies/illycaffe-gruppo-illy-expanding-beyond-gourmet-coffee
Gruppo illy SpA (B): Università del Caffè
(with Victoria Chang and Hayagreeva Rao). Case No. SM188B, 2010. https://www.gsb.stanford.edu/faculty-research/case-studies/gruppo-illy-spa-b-universita-del-caffe
Note on the U.S. Chocolate Market
(with Greg Powell). Case No. E188, 2008. https://www.gsb.stanford.edu/faculty-research/case-studies/note-us-chocolate-market
Cocoa Pete’s Chocolate Adventures (Abridged)
(with Greg Powell). Case No. E187, 2004. https://www.gsb.stanford.edu/faculty-research/case-studies/cocoa-petes-chocolate-adventures-abridged
Cocoa Pete’s Chocolate Adventures
(with Greg Powell). Case No. E153, 2003. https://www.gsb.stanford.edu/faculty-research/case-studies/cocoa-petes-chocolate-adventures