It’s Not About the Beer, Really
In Market Entry, Competitive Dynamics, and Entrepreneurship, eds. P. Phan and G. Markman, Chapter , 124-127. Cheltenham: Edward Elgar, 2011. carroll_chapter-not_about_the_beer_really_2011.pdf
In Market Entry, Competitive Dynamics, and Entrepreneurship, eds. P. Phan and G. Markman, Chapter , 124-127. Cheltenham: Edward Elgar, 2011. carroll_chapter-not_about_the_beer_really_2011.pdf
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