Publications
Publications
Scoot: Singapore Airlines’ Low-Cost Carrier Strategy
(with Jesper Sørensen, Debra Schifrin). Case No.SM321, 2021.
- Type: Cases
- Topic(s): Organizational Culture
Publications
Making Great Strategy: Arguing for Organizational Advantage
(with Jesper B. Sørensen). Columbia Business School Publishing, 2021.
Book Website, Columbia University Press, Amazon

Publications
Coppersea: Growing a Craft Distillery
(with Jesper B. Sørensen, Jaclyn C. Foroughi). Case No.SM233, 2019.
- Type: Cases
- Topic(s): Authenticity