We all want to innovate, but how do we do it? You not only need a big idea, you also need people to create it and people to buy into it. Your big idea needs a story.
To lead is to be able to reimagine the future and to be able to tell stories about that vision in a way that resonate with your investors, stakeholders, and customers to accelerate buy-in and make the vision become a reality. In fact, one reason many innovations fail is not because of the idea or the core product—but rather because the story behind it was not clear.