Building Innovative Brands (co-taught with Chris Flink IDEO) (MKTG 552)
“Building Innovative Brands” is a hands-on-two-week exploration of how bold brands are becoming ever more open, participatory, experiential & experimental. Inspired by provocative real-world examples and industry guests, diverse student teams will employ design methods to envision compelling new experiences to enhance a particular brand they have examined. This fast-paced, project-based class will integrate methods from the d.school, marketing courses and psychology courses.