Stanford d.school Archives

Rethinking Purpose

Post published:July 10, 2023
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We assume happiness is stable, an endpoint to achieve our goal to chase. It’s not. Recent behavioral research suggests that the meaning of happiness changes every 5-10 years, raising the question: how might we build organizations and lives that cultivate happiness? Research suggests it is better to aim for meaning. In Rethinking Purpose, we explore how to rethink purpose in work and life. Students will hear from guests and take a field trip to see how Google has reconsidered purpose. Building on design thinking principles, you will create personal moonshots and a path to continue to find those moonshots over the life course. Lastly, we’ll map out how to use time in ways that would help build innovative teams, products, and ultimately lives that have meaningful, lasting impact in the world.

Building Innovative Brands

Post published:July 10, 2023
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“Building Innovative Brands” is a hands-on-two-week exploration of how bold brands are becoming ever more open, participatory, experiential & experimental. Inspired by provocative real-world examples and industry guests, diverse student teams will employ design methods to envision compelling new experiences to enhance a particular brand they have examined. This fast-paced, project-based class will integrate methods from the d.school, marketing courses and psychology courses. It is created for fearless individuals excited to roll up their sleeves to create innovative brand experiences.