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Jennifer Aaker

General Atlantic Professor, Stanford Graduate School of Business

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Case Studies

Humor at Scale: Shifting Global Culture at McKinsey & Co.

  • Post published:January 1, 2023
  • Post category:

Case Link M392

Continue ReadingHumor at Scale: Shifting Global Culture at McKinsey & Co.

Byron Allen’s Unfiltered Truth

  • Post published:January 1, 2021
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Case Link M391

Continue ReadingByron Allen’s Unfiltered Truth

Terry Crews: Becoming Unembarrassable

  • Post published:January 1, 2021
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Case Link M390

Continue ReadingTerry Crews: Becoming Unembarrassable

Human-Centered Artificial Intelligence and Workforce Displacement

  • Post published:January 1, 2020
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Case Link ETH22

Continue ReadingHuman-Centered Artificial Intelligence and Workforce Displacement

The Customer in the Story: No Mothers Day

  • Post published:January 1, 2020
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Case Link M388

Continue ReadingThe Customer in the Story: No Mothers Day

Building Compassionate AI

  • Post published:January 1, 2020
  • Post category:

Case Link M386

Continue ReadingBuilding Compassionate AI

Zoom: Cultivating Human Connection in a Digital World

  • Post published:January 1, 2020
  • Post category:

Case Link M387

Continue ReadingZoom: Cultivating Human Connection in a Digital World

Designing AI for All: A Primer on Bias in Artificial Intelligence Systems

  • Post published:January 1, 2020
  • Post category:

Case Link ETH23

Continue ReadingDesigning AI for All: A Primer on Bias in Artificial Intelligence Systems

Frameworks for Designing Artificial Intelligence

  • Post published:January 1, 2020
  • Post category:

Case Link ETH21

Continue ReadingFrameworks for Designing Artificial Intelligence

Redefining Goals for Artificial Intelligence

  • Post published:January 1, 2020
  • Post category:

Case Link ETH24

Continue ReadingRedefining Goals for Artificial Intelligence
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