With Kieran O’Connor, David Lehman. HBR.org. Harvard Business Review, June 2019.
https://www.gsb.stanford.edu/faculty-research/publications/kind-authenticity-customers-will-pay
With Kieran O’Connor, David Lehman. HBR.org. Harvard Business Review, June 2019.
https://www.gsb.stanford.edu/faculty-research/publications/kind-authenticity-customers-will-pay