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Glenn R. Carroll

The Adams Distinguished Professor of Management, Stanford Graduate School of Business

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Illycaffè and Gruppo illy (A): Expanding Beyond Gourmet Coffee

(with Victoria Chang, David Hoyt, and Hayagreeva Rao). Case No. SM188A, 2010.

https://www.gsb.stanford.edu/faculty-research/case-studies/illycaffe-gruppo-illy-expanding-beyond-gourmet-coffee

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