Insights by Stanford Business, June 2014.
https://www.gsb.stanford.edu/insights/glenn-carroll-value-authenticity
Researchers find that when consumers assess products, they really want the real thing.
Insights by Stanford Business, June 2014.
https://www.gsb.stanford.edu/insights/glenn-carroll-value-authenticity
Researchers find that when consumers assess products, they really want the real thing.