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Glenn R. Carroll

The Adams Distinguished Professor of Management, Stanford Graduate School of Business

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Authentic Products and Services Garner Higher Consumer Ratings, Shows Research from Stanford Graduate School of Business

BusinessWire, June 2014.

http://www.businesswire.com/news/home/20140603005700/en/Authentic-Products-Services-Garner-Higher-Consumer-Ratings

Consumers value more highly those products they perceive as being more authentic as opposed to mass-produced.

Tags: Authenticity
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