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Susan Athey

The Economics of Technology Professor, Stanford Graduate School of Business

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A Structural Model of Sponsored Search Advertising Auctions

Denis Nekipelov Working Paper January 2012

URL: https://athey.people.stanford.edu/sites/default/files/structural_sponsored_search.pdf

Tags: Auctions, Market Design, and Online Advertising (Theory, Empirical, and Econometrics), Empirical Industrial Organization and Econometrics of IO
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