PUBLISHED & FORTHCOMING PAPERS

“Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search,” Review of Economic Studies, 87.3 (2020): 1529-1564 (Joint work with Harikesh Nair)

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“An Experimental Investigation of the Effects of Retargeted Advertising – the Role of Frequency and Timing,”  Journal of Marketing Research, June 2019, 56(3), pp. 401-418. (Joint work with Sridhar Narayanan and Kirthi Kalyanam)

Finalist, Paul Green award for best paper in JMR 2019

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“Native Advertising, Sponsorship Disclosure and Consumer Deception: Evidence from Mobile Search-Ad Experiments,”  Marketing Science 39.1 (2020): 5-32 . (Joint work with Harikesh Nair)

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“Personalization in Email Marketing: The Role of Self-Relevant Non-Informative Advertising Content,” Marketing Science, 37.2 (2018): 236 – 258. (Joint work with Christian Wheeler and Pradeep Chintagunta)

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“Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising”,  Journal of Marketing Research, August 2016, 53 (4), pp. 459-478. (Lead article)

Winner, Paul Green award for best paper in JMR 2016

Winner, Weitz-Winer-O’Dell award 2021: JMR article with most significant long-term contribution

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The paper uses calls to restaurants as a dependent measure. This document describes data on actual calls made by consumers and finds that most (81%) calls in this context are made to make purchases: whatdocallsstandfor.pdf

“Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments”,  Management Science,  August 2017, 63 (8), pp. 2688-2705. (Joint work with Pradeep Chintagunta and Dan Zou)

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“Effect of Temporal Spacing between Advertising Exposures: Evidence from an Online Field Experiment”, Quantitative Marketing and Economics, September 2015, 13(3), pp 203-247.

Winner of the 10th Annual Dick Wittink prize (2016) for the best paper published in Quantitative Marketing and Economics

Winner of the ISMS Doctoral Dissertation award (2012)

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“How Do Firms Make Money Online?”, Marketing Letters, 2014, 25(3), pp 331-341. (Joint with Lambrecht, Anja, Goldfarb, Avi, Bonatti, Alessandro, Ghose, Anindya, Goldstein, Daniel G., Lewis, Randall Aaron, Rao, Anita and Yao, Song)

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WORKING PAPERS

“Search Advertising and Information Discovery: Are Consumers Averse to Sponsored Messages?” (Joint work with Charles Zhang)

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Advertising as Information for Ranking E-Commerce Search Listings (Joint work with Joonhyuk Yang and Harikesh Nair)

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“Parallel Experimentation in a Competitive Advertising Marketplace.” (Joint work with Xiliang Lin, Harikesh Nair, and Caio Waisman)

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WORK IN PROGRESS

Sophisticated Consumers with Inertia: A Large-scale Field Experiment on Newspaper Subscriptions (with Avner Strulov-Shlain and Klaus Miller)

Micro-Retargeting: Heterogeneity in ROI on Advertising (with Günter Hitsch, Kirthi Kalyanam, and Sridhar Narayanan)

Dynamic Selection Problem in Estimating the Effect of Digital Advertising

Understanding Variety in Product assortments (with Pradeep Chintagunta and Günter Hitsch)