Harikesh Nair

The Jonathan B. Lovelace Professor of Marketing, Stanford Graduate School of Business

Harikesh S. Nair is the Jonathan B. Lovelace Professor of Marketing at Stanford GSB. His research is in marketing analytics and computational social science. His research brings together social science theory, statistical tools and Marketing data to better understand consumer behavior and to improve the strategic marketing decisions of firms. This work speaks to the challenges and opportunities firms face as they transition to a world where Marketing becomes a data-­oriented, algorithmically-­driven business function.

Nair was previously Chief Business Strategy Scientist at JD.com. In this role, he focused on using marketing science and applied econometrics to drive growth for JD and its partner brands in China, leveraging the large data assets and AI-­driven technology platform of JD. More details here.

Current coordinates:

Starting Aug 2021, I’m at Google, working on ads measurement.